Nike x Travis Scott & The “Reverse Mocha”
Travis Scott is one of the most successful rappers in the world. But his road to success was not an easy one. He grew up in a rough neighborhood in Houston, Texas, and had to hustle to make money. He started producing music at a young age and eventually caught the attention of Kanye West, who signed him to his record label. Travis Scott’s biggest break came when he signed a deal with Nike. We will take a closer look at the life of Travis Scott and explore how he became one of the most successful rappers in the world.
Jacques Bermon Webster II, better known by his stage name Travis Scott, was born in Houston, Texas on April 30, 1992. He grew up in a tough neighborhood and had to hustle to make money. His father was a drug addict and his mother worked two jobs to support the family. Travis Scott dropped out of high school to pursue his music career. He started producing beats at the age of 16 and eventually caught the attention of Kanye West. In 2012, Travis Scott signed a deal with GOOD Music and released his first mixtape, Owl Pharaoh.
In 2019, he released his third studio album, Astroworld, which debuted at number one on the Billboard 200 chart. The album was met with critical acclaim and cemented Travis Scott’s place as one of the biggest names in rap music.
Travis Scott’s big break in the fashion world came in 2017 when he appeared in a Nike Vapor Max campaign. The partnership soon resulted in the release of several limited edition sneakers, including the highly coveted Air Jordan IV “Travis Scott” sneaker. The sneaker sold out almost immediately and is now one of the most coveted sneakers in the world. Since then, he has released sneakers ranging from Nike Air Force 1, Air Jordan 1, Nike Dunk, and more.
Although Travis Scott has had a lot of controversy over the years, with the most recent “Crowd Crush” incident at the Astroworld Festival in 2021, Travis Scott has continued to be one of the most influential and groundbreaking artists in recent history.
In July 2022, Nike released the Air Jordan 1 Travis Scott “Reverse Mocha” Low. This colorway of the Air Jordan 1 was highly anticipated by sneakerheads and basketball fans alike. The shoes were released via TravisScott.com as a raffle and it was reported that the number of entries was over 5.4 million. A couple of days later the SNKRS app released the shoe. The reverse mocha colorway is a unique take on the classic Air Jordan 1, and features a brown upper with white accents with the iconic reverse swoosh. The retail price of the shoe was $150. The current resell price is $1,000 and above.
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