Don’t Sleep On Reselling Jordan 1 Lows
The Air Jordan 1 has made a great run in the last few years. We’ve watched it skyrocket in value to the grail that it is today. It’s near impossible to get your hands on a Jordan 1 High in a retro colorway and other colorways of the Jordan 1 High on the aftermarket reflect those high prices.
Over the last year, we even watched the rise of the Jordan 1 Mid, which many people didn’t have any faith in at all. Some colorways — like the Bred and Hyper Royal colorways — are just starting to do well now. Other colorways — like the All Star colorway — haven’t performed like many resellers thought they would.
One sleeper that we’ve seen pop in and out of the Jordan 1 conversation is the Jordan 1 Low. Yes, we’ve seen a couple colorways here and there that were hyped and sold for a lot of money but still not as many as the Highs or even the Mids.
Is the Jordan 1 Low a sleeper that you should keep on your reselling radar?
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If you’re a member of Juiced IO then Jordan 1 Lows won’t be new on your radar. Actually, they’ve probably been on your radar for some time now.
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Black Toe Jordan 1 Lows
If you take a look back at the ‘Black Toe’ Jordan 1 Lows that came out a few years ago, you can see that they are now selling on StockX for around $350 to $400 in all sizes.
Remember, this was a shoe that sat on shelves and retailed for $90. Yes, only $90. Actually, I remember using my Finish Line rewards coupon and scooping up a pair for $70. And now that sneaker sells for 5x that amount.
Yes, it took a couple years for the sneaker to do these types of numbers but still, there aren’t many other stocks or assets that can produce this kind of return in only a few years.
In hindsight, we probably should’ve expected this. When this sneaker released it was during a time that Jordan 1 Highs had just really exploded in value. We all sort of brushed off the Lows and kept looking for Highs. This was our mistake.
All Star Jordan 1 Lows
Here’s a more recent sneaker where many people made the same mistake. All Start Jordan 1 Lows were released very silently. Also, many people were focusing on the Mids, which at this point are still bricks.
The Lows have seen a significant rise in value and were really easy to obtain. I warn NSB with no proxies and hit 5 pairs in sizes 11 and 12. I would’ve hit more but decided 5 was enough. I paid $108 per pair after shipping.
Right now, size 11 is going for around $150 on GOAT and size 12 is going for about $175. The best part: they will only go up.
Bottom line, don’t sleep on Jordan 1 Lows.
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