Do All Jordans Go Up in Value Over Time?

Invest in the most profitable Jordan’s to resell

Juiced
3 min readAug 23, 2021
Storyset

As time usually tells, almost every deadstock Air Jordan sneaker goes up in value the longer you hold it. As long as that specific pair of sneakers isn’t re-released or have a yellowing/bleeding issue in the colorway, you can expect a better return on your sneakers if you just hold onto them.

A prime example of this can be seen with a pair of sneakers I just sold. I recently cashed out $400 after fees for selling a pair of Air Jordan Retro 12s that were a few years old. They were the ‘Fiba’ 12s that I caught on sale for $125 in 2019.

They sat on shelves so much that I was able to get them on clearance and I just threw them in the back of my closet. After that, I forgot about them and they grew in value. Nearly two years later and they’ve more than tripled in value on the aftermarket, just because you can’t find them anymore.

You can do this same process with a lot of different kinds of sneakers, but there are exclusions. Find out what they are.

Women’s sneakers

As sad as it is, it seems like women’s Jordans just don’t perform as well on the aftermarket as men’s shoes. Even though a lot of the women’s sneakers sold have amazing designs, they just tend not to perform as well on the aftermarket.

An example of this is the Air Jordan 1 Black Toe Satin colorway. There was a TON of hype surrounding this colorway before it was released. But soon after that, it went down a significant amount on the aftermarket, even though Jordan 1 Highs were at the height of their popularity.

I’m praying the same thing does not happen with the A Ma Maniere Jordan 3s that recently came out. These women’s sneakers have the opportunity to be sneaker of the year because of how nice they are, but yet I feel as though the resale price should be higher than what it is at the time of writing this story.

Certain sizes

Specific sizes of Jordans just don’t perform well on the aftermarket and it doesn’t matter which model of sneaker it is.

For example, GS sizes of ‘Fire Red’ Air Jordan 4s are performing well in the range between 5 and 7. They’re performing so well that they are actually sitting around double the retail value.

However, some of the smaller GS sizes like 3.5 and 4 aren’t nearly as high. Don’t get me wrong, you can still make a profit by selling these smaller sizes but it’s not nearly as much as the bigger GS sizes. On top of that, even if you hold onto them they still won’t go up as high as the bigger GS sizes will go.

That’s why it’s always important to check which sizes you’re going for before you actually purchase sneakers.

Find which sneakers to put your money in

For an easy way to figure out which sneakers to put your money in, join Juiced IO.

It’s a community of resellers that are here to help you buy and sell products for a profit. These products including reselling sneakers.

You’ll be pointed in the right direction for which sneakers you should buy and sell online.

Join Juiced IO and start making money today: https://bit.ly/2WMc8M1

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